New brand launch for SA Business School in line with the changing face of organisational learning and being future-proof

SETA accredited training provider, SA Business School (SABS), has launched a new brand identity that reflects the changing face of organisational learning and development, and the pride of being a truly South African brand committed to real progress for people and corporate partners through meaningful learnerships.

Founded in 2015, SABS has trained over 5000 learners through various curricula and offers an array of quality training and executive courses through three key academic options: Management Development, Learnerships, and Bespoke Training Development and Delivery. 

According to Trent Lockstone, Group CEO of SA Business School, part of Alefbet Learning, much has changed and evolved since SA Business School was founded, especially so in the last two to three years.  “It was time for a fresh brand identity that reminds us that we’re here to enlighten and advance learners and engender a love of learning through everything we do. Our new brand is about our promise to our corporate partners and learners of a holistic approach to training and development which offers an unsurpassed depth of expertise and technical know-how, and most of all, that’s future proofed for business success. Our principles provide a solid foundation for year-on-year growth in learner numbers and continued improvement of the overall learning experience.

“We’re not the kind of training company that doles out minimum required content for your delegates so you can tick a box on a scorecard.  Instead, we’re pioneering adult learning solutions that bolster understanding, know-how, job satisfaction and self-confidence that improves individual and organisational capabilities. We focus on imparting the most relevant, aligned content in the most engaging, absorptive formats.  It’s not simply about maximising your business’ BBBEE advantage, but more importantly, it’s a way to maximise the potential of your people and your company.  Fundamentally, it’s about giving your people and your business a strategic advantage through premium learning and development solutions,” adds Lockstone.

SA Business School focuses its value proposition around four key tenets:

  • Leaders You Can Trust – We develop leaders who seek to make a positive, real and lasting impact on companies and societies. We focus on instilling a general management skillset; learning to take a comprehensive, long-term view on micro and macro issues affecting organizations. This imparts excellent decision-making capabilities in our graduates.
  • Rigour And Relevance – SA Business School faculty are authorities in the management field. Not only do they have a wealth of facilitating experience but have all held corporate leadership positions. In addition, our Executive Education content is compiled in accordance with global best-practice standards and trends.
  • Truly Global Content – At SA Business School, our course content is designed by international thought leaders who incorporate global trends into local coursework. Emphasis is placed on developing a global mindset that comes from understanding the diverse cultural and social dimensions that influence business worldwide.
  • An Open-Minded Culture – Our classrooms are sanctuaries for our students. We insist on a culture of open-mindedness, where we welcome debate, out-of-the-box thinking and respect for self and others. SA Business School develops business leaders who seek to make a genuine, positive impact on society.

“We’re not a business school.  We’re a school for business.  This captures the essence of our offering.  We fundamentally believe that corporate learning and development shouldn’t be a tick-box exercise, but rather about meeting the real-world requirements of employers and business. It’s about empowering your people with the tools to succeed in their careers, so that your business can too. We aim to foster deep understanding and seamless business application, driving advancement for our delegates and strategic advantage for our corporate partners through corporate learning that is purposeful, agile and ongoing,” concludes Trent.

SA Business School is a member of the Alefbet Group of companies, employing over 1500 people globally.

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